Search Results for: survey
One Panda Or Four?
Researchers asked separate groups of people how much they’d donate to save 2,000, 20,000 or 200,000 migrating birds drowning in an oil pond. The mean responses are stunningly similar, $80, $78 and $88. This underscores what is wonkily called “scope neglect” or the inability or unwillingness to factor in the size of the problem as part […]
People Who Do, Do, The Rest Meet
I have a love/hate with meetings. I love to hate them though I suspect meetings are a bit like capitalism, the worst option save all the others. We’ve tried and tried to re-invent the Monday morning staff meeting, a ritualistic practice guaranteed to be a waste of time for 90% at any given point. The […]
Are Your Email Donors Different from Your Mail Donors?
The polls got a relative drubbing in 2016 but their long-term win rate is off the charts. One 2016 theory alive and well going into 2022 was polls suffered from response bias, the people willing to be polled had different candidate preference from those showing up to vote. More specifically, Republican voters were less willing […]
Does Your Giving Cup Spilleth Over?
If my first giving experience was good, will I be more or less likely to give the 2nd time? This needn’t be rhetorical as obvious as the answer may seem. We routinely measure satisfaction with the giving experience and see a strong, causal link in the direction you’d expect – good is good, bad is […]
Election ’22: Will the “Youth Vote” Matter?
Blue wave? Red wave? Tsunami or mere ripple? With only hours to go before Tuesday’s Mid-Term elections the outcome is anyone’s guess. There are almost as many “answers” as there are pundits prognosticating. One of the major unknowns is the wild card labeled “the Youth Vote.” I say “wild card” because of this group’s historically […]
Giving Research a Bad Name
I’m on record saying most research is garbage in, garbage out. I’ve produced some of it over the years, giving me seasoned perspective. And, at the time, I thought it was the greatest thing since sliced bread. The reason most research sucks is threefold, Poorly designed survey. Survey design is a science. No analysis beyond […]
Exciting Breakthroughs on Give Now and Pay Later
Back in July we posted What if Donors Could Give More Now and Pay Later? focused on the offering by a new financial tech company B Generous. In essence the B Generous approach to increasing the size of donor gifts is to offer financing of the total gift, interest and fee free to the donor […]
Who Doesn’t Love Control?
Answer: Nobody doesn’t love control. Double negative notwithstanding, we humans love control or the perception of it. Control is one of three key psychological needs, often referred to as a sense of autonomy and choicefulness: aka control. People who feel a sense of autonomy over their giving are more likely to do it again. A […]
What Fundraising Can Learn From Soccer Fans
Soccer (football for our non-US readers) fans are (in) famous for their fandom. During a 2002 Real Madrid vs. Barcelona match a Barcelona fan threw a pig’s head onto the field because he was so angry seeing a former player from his team wearing the white of Real. That fandom is an Identity, one causing […]
New Tricks for “Old” Fundraisers
The adage, “You can’t teach an old dog new tricks” is, of course, nonsense. A metaphor so often used as an excuse to adapt and change. Kevin’s post on Doggy Personality got me thinking even more than I usually do about change and risk-taking, His post outlined how a donor file could be tagged, at […]