Search Results for: survey

An “A” for effort, a “C” for execution.  That’s how I’d grade a global survey in 63 countries and 59,440 participants testing 11  behavioral science interventions to impact people’s views and actions on climate change. It’s a noble endeavor and they went beyond the usual WEIRD audience profile.  The middling execution grade is because buried […]

Let’s face it, most fundraisers and the nonprofits they serve—along with virtually every other profession– are governed by motives beyond just the noble ones they claim. Nonprofits need to raise money to survive. Journalism is a business that needs to make money to survive. Political candidates need to raise money to campaign and win. Increasingly there […]

Facebook is nothing if not obsessed with users using the app more frequently and for longer durations.  App notifications are like crack for this hamster wheel and so the idea of sending fewer seems anathema. But this is exactly what their data science team did because user satisfaction surveys showed a preference for fewer notifications. […]

Willingness to play the long game, risk taking, and pro-social attitudes determine, respectively, how much people are willing to save for the future instead of spending now, if they’re ready to take risks for potential gains, and how they act with others. These Big Three preferences have a big influence on how markets and institutions […]

Nancy Gibbs, former editor in chief of Time magazine, often quipped, “every word has to earn its place in a sentence, every sentence has to earn its place in a paragraph, and every idea has to earn its place in a text.” And it turns out we’re not very good at deleting when we edit.  One study […]

The mostly or even lightly satisfied lot is not where one’s likely to find the fuel for any movement, much less a populist one. Populism is on the rise with varying flavors of left- and right-wing promotion of the “people” against the “elite”.  The very nature of populism blaming others for negative situations screams anger […]

I recently heard the founder of Not Impossible Labs speak.  He’s got an impressive and moving story, worth checking out. The big takeaway for me?  Everything Possible today was Impossible at some point in the past. Therefore, Impossible is a fallacy or in need of a corollary, it’s only Impossible Today.  Moving from Impossible to […]

Have you ever been in a discussion about brand attributes or brand personality?  What about research studies measuring how much donors think the brand fits certain attributes? Did it feel wildly generic or maybe, contrived?  Does anybody think about a brand as being charming or good looking? One of the most well-respected marketing and brand […]

The jangle fallacy occurs when two similar or identical things are assumed to be different because they are labeled differently – old wine in new bottles.  This is rife in psychology where the term originated.  My fan faves, Grit.  In high school my kids were required to read the Duckworth book.  Grit was a new […]

Sometime last weekend, I think it was about 7:35 pm Saturday evening, as I worked my way through the week’s river of despairing news  and its ever-flowing tributary of emails telling me why my immediate help –even $3 –would make the difference,  my spirits suddenly lifted. Right there on that forlorn evening appeared an email […]