Search Results for: survey

You’ll find what I imagine to be at least 3,467 use-cases splattered across the internet.   That makes this example, use case 3,468 and it’s uber novel, using GPT to generate survey research responses. That’s right, a machine answering survey questions and using a wash/repeat method to produce a dataset of say, 1,000 responses.   That may […]

[ Editor’s Note:  During what is a holiday recess for many we’ll re-run some of the most popular posts from 2020.  Leading off this parade is the first of Kevin’s 3-Part series on Donor Surveys.  You can find Part 2 here and Part 3 here. We’ll resume posting new content on Monday, January 11.  Roger] […]

The questions depend on the cause. Different identities will explain giving to a health charity (connection to disease), different to a conservationist charity (environmentalist) and different to a university (alumnus/a). Even for the same cause, there may be various identities that can explain giving. For example, someone might give to a cancer charity because they’re […]

Consider this hypothetical but quite illustrative example of what many organizations (and the vendors conducting the work) might do to measure importance. Survey Question:  Non-Profit X engages in the following activities.  Please rate each based on their importance to you, with “0” being not at all important and “10” being extremely important. Providing clean water […]

A caveat upfront: Our view is that survey research, especially questionnaire design and analysis is not art but science. This means it is not a subjective interpretation of what is and is not good design and analysis.  There are rules from the social sciences and the statistical sciences.  Violations are sometimes subtle, sometimes egregious.  The […]

“The only research you can trust is actual response to real  fundraising.  Surveys can reveal interesting and useful information. But they are no good at uncovering donors’ real motivations. The only way to know that is watching what they do.”   That quote comes from a well-known blogger in the fundraising space.  What it lacks in accuracy […]

The new DonorGraphics study is out from One & All and it’s full of interesting data on stated donor preferences. One of the survey questions asked donors what is their main reason for giving charitably..  Possible responses were: To address/impact needs in my local community To address/impact needs worldwide To fund organizations that enrich my […]

When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?” There are couple of answers to this.  The first is: keep asking.  If there’s a datum that you need to […]

We advocate strongly for asking donor commitment, satisfaction, preference, and/or identity immediately after first donation.  One question we get is whether donors get turned off by these questions.  On the contrary, most donors prefer that you know them and act like you know them. But we’ve all had someone ask for more personal information than […]

In Can Your Monthly Donors Be Held Hostage? we alerted readers that many organizations attempting to switch CRMs or payment processors—or both—are shocked and surprised when the vendor they want to leave refuses to transfer their monthly donors’ credit card or other payment data to the new vendor. Data hostage-taking! We ran an Agitator Survey to get […]