Award Winning Blog

Resist The COOL Factor

I was about to post on this article, Five New Ways to Communicate in Social Media, from Gary Stein at Clickz. The ideas he suggests for marketers to interact on online social networks with the customers of their brands are indeed intriguing … actually, a bit scary. But then I read this comment made by […]

Learn More February 23, 2009

Online Fundraising – New Agitator White Papers

The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences […]

Learn More February 20, 2009

Fundraising North Of The Border

The day before President Obama made his first “foreign” visit to meet with Canada’s Prime Minister Stephen Harper we received from the FLA Group in Ottawa their sixth annual poll of direct mail charitable giving behavior of Canadians. The results of this Canadian survey closely parallel the findings of our DonorTrends 2008 survey conducted among […]

Learn More February 19, 2009

And No One Has To Make The Coffee

Even before I reported on the International Fundraising Conference online virtual event earlier this week, I’d been thinking of innovative ways in which broadband, the power of the Web and today’s software platforms can be used to build donor/member loyalty. Few dispute that involvement and engagement on the part of donors with the organizations they […]

Learn More February 18, 2009

Meet Me At The Bar. Not!

This recession affects everything. And the convention/conference business is no exception. In addition to the headline-making woes of Las Vegas, singled out by President Obama for hosting junkets of corporations receiving federal bailout funds, virtually every convention city is feeling the pain. On the attendees side, many nonprofits have cut travel and conference budgets. So, […]

Learn More February 16, 2009

Are Your Emails Shareworthy?

Every online fundraiser is looking for the ultimate viral message that gets passed on and on and on. But have you actually ever stopped to think about what makes an email "shareworthy?" Here are some tips from Loren McDonald at Silverpop, an email marketing vendor. Other than "prurience" most of these factors are relevant to […]

Learn More February 13, 2009