Award Winning Blog - Agitator

The Profit In Listening To Donors

Yesterday Roger offered the example, from the Swedish blood donation service, of a brilliant approach to thanking donors (donating blood, donating money … is there a difference?!). Today we have another modest case study … this one on the value of listening to donors. In this case, the charity, National Parkinson Foundation (NPF) was concerned that its […]

Learn More June 16, 2015

Powerful ‘Thank You’ #1

Let’s kick off the week with an innovative and energizing example of the power of ‘thank you’ to enhance both acquisition and retention. A virtual symphony combining the creative use of mobile and a first-rate understanding of the importance of donor experience. This magnificent example is reported in the UK’s Independent. If you donate blood […]

Learn More June 15, 2015

Learning By Giving

For a fundraiser, no doubt it’s great to work in an organization that has sufficient resources to provide for training and mentoring, workshops and conferences, and consulting help. But what about all the fundraisers toiling away in small organisations without such budgets, or where the responsibility for fundraising is just one of many aspects of […]

Learn More June 12, 2015

To Improve Fundraising Results, What Needs To Change?

If you’re not getting the returns you expected and your nonprofit desperately needs on your fundraising efforts, what one thing needs to change? The answer is so simple, it’s staring you in the face. One thing. One word. Any guesses? Before I give my answer, consider this report from Crain’s New York Business — It’s a […]

Learn More June 11, 2015

Mobile And Fundraising

These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention. Why? For the simple fact that mobile is becoming the dominant vehicle for digital interaction — from simple communication to entertainment to e-commerce … pulling mobile fundraising along in the wake. Here’s […]

Learn More June 10, 2015

What’s Wrong With Your Testing?

Let’s face it. Every one talks about ‘testing’. Few fundraisers and their consultants really understand what true testing means and how to conduct it. As I noted in an earlier post, The Idiocy of Testing, one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions […]

Learn More June 9, 2015