Award Winning Blog - Agitator

Privacy Versus Donor Data

This recent Ipsos survey regarding personal information collected as folks use the internet suggests that care be taken as nonprofits try to know more and more about their constituents. In this survey, 45% of US adults feel they have little (33%) or no (12%) control over the personal information companies gather while they are browsing […]

Learn More April 10, 2013

‘Great Fundraising’

“What differentiates great fundraising from the average, good or poor?” “What are the factors that allow an organisation to double, treble or even quadruple its income?” These are the questions Professors Adrian Sargeant and Jen Shang set out to answer in a year-long study aptly titled: Great Fundraising. Released yesterday, the study was briefed and […]

Learn More April 9, 2013

At Last! Global Fundraising Supersized

Three weeks ago, we reported that Bernard Ross and his UK Management Centre were launching the Big Mac™ Philanthropy Index. The purpose of this new Index? To offer, once and for all, some basic comparative fundraising stats and to settle, hopefully, frequently asked questions like: “What country is the most generous?” … ”Who is the […]

Learn More April 8, 2013

How Well Do They Know You?

Just how good, how accurate, how positive (or not) is the perception your donors have of your organization? There are numerous ways nonprofit marketers can gather this intelligence — surveys, focus groups, analysis of donor-initiated contacts and comments (e.g., call-ins, emails, letters, content entered on social media sites, testimonials), and, of course, the acid test […]

Learn More April 5, 2013

10 Dumbest Words Used By Fundraising Consultants

Each week a river of press releases, proposals and other propaganda flows past our desks, and frankly it’s time to blow the whistle on the puffed up propagators of prolix. Specifically, I’m singling out those fundraising, branding and communications consultants whose misuse of words and aversion to simplicity and clarity only serve to muddy the […]

Learn More April 4, 2013

Fundraising Efficiency vs Productivity

Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! If you said efficiency (sometimes expressed as ROI) … go to the back of the class! Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of […]

Learn More April 3, 2013