Award Winning Blog - Agitator

Proving The Value Of Donor Commitment

On Tuesday, my colleagues Roger Craver and Kevin Schulman hosted a webinar on ‘donor commitment’. A simple to understand — but elusive — quality you would like to find in your donors. Why? Because what our studies over the last several months have shown is that: 1. A high commitment donor will give on average […]

Learn More September 22, 2011

Text, Texting Away

One more post on ‘new media’ — if we can still apply that term to texting — then The Agitator will get back to real fundraising. Seriously though, I’m not the Luddite I appear to be … hey, I sent two text messages today. However, that does mean I’m dragging down the curve, according to […]

Learn More September 21, 2011

Turn Fans Into Ambassadors

Our last two posts have talked about growing use of social nets amongst older cohorts. And while it’s great that nonprofits might be riding this wave to build ‘fan’ bases of one kind or another, the real challenge is to harness these fans, and the technology they’re getting comfortable with, to reach even more people. […]

Learn More September 20, 2011

Nielsen On Social Net Usage

Last week we gave you the latest Pew Research data on social net usage. Today we have even more social net data from Nielsen. Like Pew, Nielsen notes some especially strong growth amongst older demographics, in this case pointing out that internet users over age 55 are driving the growth of social networking through mobile […]

Learn More September 19, 2011

Greek Fundraising

For a few days now I’ve been cursing Jeff Brooks at Future Fundraising Now for his post titled Best Church Fundraising Ever. The truth is, his post — apart from being absolutely correct about fundraising — is truly mouth-watering. But I can’t be at the Greek Festival he’s talking about; I can only imagine it. […]

Learn More September 16, 2011

Adults Increase Social Net Use

Pew Research is reporting strong usage of social networking sites by US online adults. Says Pew in its latest study: “Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that […]

Learn More September 15, 2011