Award Winning Blog - Agitator

What’s Not To ‘Like’?

With all the ‘Like’-ing happening on Facebook — 93% of Facebook users engage in some form of “Like” behaviour — it’s good to see some effort made to determine what it actually means. As reported by the Center for Media Research, a recent study from Exact Target indicates we shouldn’t hyper-ventilate over Likes. They’re actually […]

Learn More October 7, 2011

What We Owe Steve Jobs

Of all the tributes I’ve read to Steve Jobs, this observation from Seth Godin most struck me … “Steve devoted his professional life to giving us (you, me and a billion other people) the most powerful device ever available to an ordinary person. Everything in our world is different because of the device you’re reading […]

Learn More October 6, 2011

Infographics Say It With Impact

Yesterday I pointed readers toward the powerful infographics used by Charity:Water and asked for some additional nominees. Here’s an infographic from Blackbaud that tells it all with respect to the revenue benefits of multi-channel fundraising. You can view the original in larger size here. One thing infographics force you to do is focus on the […]

Learn More October 5, 2011

Behind The Screen – Charity:Water

Regular readers of The Agitator will know I think Charity:Water is tops at online fundraising. Just ‘Search’ our site for posts on the organization. So I’m happily going to refer you to this recent post by Beth Kanter, in which Paull Young, Charity:Water’s digital director talks about the organization’s online fundraising strategy. Paull gives us […]

Learn More October 4, 2011

We’re All Marketers Now

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. But I urge you to read it. Believe me, it does apply. First, it argues that marketers need to adjust to a “new era of deep […]

Learn More October 3, 2011

Beating Our Chest

Sorry, but I’m proud of the recent work Roger and Kevin have done at DonorVoice on donor commitment. And so I’m going to subject you to this ‘endorsement’ from fundraiser Ken Burnett, who champions donor relationship building more ardently than anyone. Says Ken, in an article titled The real meaning of commitment … And why […]

Learn More September 30, 2011