Award Winning Blog - Agitator

The Long Term Test

Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing”. He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was […]

Learn More July 22, 2011

From The Political Online Fundraising Front

It pains me to do this already in July 2011, but here’s a rundown on what the emergent 2012 political campaigns are doing with respect to online fundraising. The 2008 Obama campaign re-wrote the online fundraising handbook, and all the wannabees have studied it closely. This report from Clickz.com provides several articles for you political […]

Learn More July 21, 2011

Blackbaud: Positive Fundraising Growth

Blackbaud has just released its latest Index of Charitable Giving, showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly […]

Learn More July 20, 2011

The Fundraising Effectiveness Report

I am totally embarrassed to admit that I’ve just taken my first look at the 2010 Fundraising Effectiveness Report produced by the Association of Fundraising Professionals. The Report is based on 1,982 responses from US nonprofits who collectively raised $1.5 billion in 2008-9. What the Report provides is a focus on net gain (or loss) […]

Learn More July 19, 2011

Good Update On Mobile Giving

Mark Phillips at Bluefrog has done us a service with this update on mobile giving, with a UK slant. He links to a presentation from JustGiving.com indicating that 20% of UK charities are using mobile fundraising in some fashion. JustGiving itself receives almost 24,000 visits a day from mobile devices, up 82% in 2011 alone […]

Learn More July 18, 2011

Fundraising Versus Dues

A hellacious battle is playing out on the internet this week over Netflix’s move to increase subscription rates by 60%. Angry customers are accusing the cheapest movie deal on the Web of selling out … transforming itself into a “greedy corporation” … etc. etc. More than 600,000 complaints so far. Netflix of course has […]

Learn More July 15, 2011