Award Winning Blog - Agitator

Telemarketers Rally

Like tennis pros coming back from two sets down, telemarketers have rallied back from yesterday’s Are You Embarrassed post to score big time! Some comments … “Yes, some board members don’t like the phones (so don’t call them!) but they should like basic math.” “TM helps our clients raise more money, renew/reinstate more donors, increase […]

Learn More June 17, 2011

Are You Embarrassed?

A particular reference in comments to our recent posts got me thinking. One post referred to regaining lapsed donors. The other talked about walkathon and similar event -based fundraising. Paul de Gregorio, writing from the UK, notes that he finds it effective to cultivate event participants via the telephone … and indeed convert them to […]

Learn More June 16, 2011

‘Thonors’, Not Donors

The Wall Street Journal’s SmartMoney has recently focused on the popularity — and economics — of sporting events, walkathons (and other ‘thons’) and similar individual-sponsor fundraising events. Are Charity Walks and Races Worth the Effort? asks Anne Kadet writing in SmartMoney in a superb and balanced ‘must read’ article for anyone in the event fundraising […]

Learn More June 15, 2011

Different Shapes And Sizes

When I read the comments Agitator readers make on our posts, I realize the huge diversity of our readership. I just finished ‘moderating’ two recent comments that indicate the huge spread in reader interest and focus. Both are brief, so I’ll re-publish here to underscore a point. Comment #1 from Kristen Smith at People For […]

Learn More June 14, 2011

Twitter Update From Pew

I’m alerting you to this report reluctantly, because I’m a Twitter avoider. But Pew Research says 13% of online Americans — 19% in the biggest using 25-34 year-old cohort — now use the service, so I guess it’s my duty. Usage goes up with education! UGH! Tom

Learn More June 13, 2011

The Social Habit

The Social Habit is a study of social media usage by Edison Research and Arbitron. Some interesting findings … 52% of Americans 12+ have a profile on one or more social networks. This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+. Twitter is as familiar to […]

Learn More June 10, 2011