Award Winning Blog - Agitator

Integration: Fundraising’s Elusive Grail

Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth a careful read. Using online survey data from 123 nonprofits, backed by 15 in-depth interviews, the Survey explores key success factors for organizations of all types and sizes that are already engaged in integrated, multi-channel marketing. The Study employs an interesting […]

Learn More August 17, 2011

Dig Yourself A Hole

Here’s some elegantly simply advice from biz guru Seth Godin. It’s quite succinct, so I’ll reproduce in full … Dig yourself a hole Make big promises. Burn your boats. Set yourself up in a place where you have few options and the stakes are high. Focused energy and serious intent will push you to do […]

Learn More August 16, 2011

Nielsen On Mobile Site Usability

Most web folks regard Jakob Nielsen as the guru of website usability and human-computer interaction. As reported by Melinda Krueger on ClickZ Marketing News, here’s the first item I’ve seen regarding his insights on the usability of mobile sites. I wish it were more thorough, but it’s a start. Some of Nielsen’s thoughts … Mobile […]

Learn More August 15, 2011

Feeding America’s Online Video Campaign

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The organization has created a high quality video platform that food banks around the country can easily customize and add to their own websites. The videos themselves are aimed at building awareness about local […]

Learn More August 12, 2011

MomsRising

I don’t know much about MomsRising, but I was impressed with this account on Beth’s Blog of their recent use of Facebook as the key element of their recent multi-pronged lobbying effort on Medicaid funding. Stories generated on Facebook about families helped by Medicaid became the fuel for other lobbying approaches — media outreach, direct […]

Learn More August 11, 2011

Are We Completely Wrong?

Donor-Central asks: Are we completely wrong? Posing the possibility that donors don’t want more of a relationship with their charities … in fact, they want less. And if that’s right, says Donor-Central, then the traditional direct response model — acquire as cheaply as possible and then cultivate like hell — is breaking down. They cite […]

Learn More August 10, 2011