Award Winning Blog - Agitator

Political Digital

Here’s a good rundown of how the political candidates are using online video and social media — ad targeting on Facebook, Pawlenty breakthrough video treatments, budget allocations, and more. Also some cause examples — from Hunger Action Month to volunteerism to gay marriage foes. ClickZ’ Politics & Advocacy is a good news feed if you […]

Learn More August 29, 2011

Social Media Stats

To end your week, here’s a snappy video presentation of internet, web, social media stats. Add that to the latest online video usage numbers from Comscore … the average US internet user viewed 18.5 hours of online video in July. And, as usual, we ask … were any of those videos yours? Tom

Learn More August 26, 2011

Peace Of Mind

A few weeks back, Seth Godin wrote a post called Selling the benefits of charity. To tell you the truth, I didn’t get it. His conclusion … The scalable unique selling proposition is that being part of the community is worth more than it costs. Huh?! I just re-read it, hoping I might be smarter […]

Learn More August 25, 2011

Reactivating ‘Inactives’

It’s fascinating to watch how commercial marketers deal with the same problems nonprofit marketers face. Here’s a post from Email Insider dealing with what to do about inactive, or non-responding, email subscribers. The author makes four points: 1. No matter how your company defines inactives, the problem typically is huge. He says commercial marketers typically […]

Learn More August 24, 2011

Niche Crowdfunding

The Wall Street Journal just published this piece on ‘niche crowdfunding’. Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support. I have no problem with the do good/do well principle. And I like the direct, one-to-one connection sites like […]

Learn More August 23, 2011

Never Assume

I was struck by the following comment by Pamela Barden in her recent Fundraising Success article, Not to Be Rude … but What’s in It for Me? She writes: “Too often, we assume that the potential donor knows what we’re talking about. Take for example the current famine in the Horn of Africa. It’s massive. […]

Learn More August 22, 2011