Award Winning Blog - Agitator

Willful Ignorance

I’ve already gone to the Seth Godin file earlier this week, but his latest post has such an important message that I decided to give him another crack. Here’s his post in its entirety. The Arrogance of Willful Ignorance People have come before us, failed, learned, written it down. Scientists have figured out what works, […]

Learn More July 8, 2011

Roger On Integrated Fundraising

Next Tuesday the 12th Roger is participating in Blackbaud’s Summer School Series. I told him he should have paid more attention in class! Seriously, here’s the blurb from Blackbaud: Integrated Fundraising: Leveraging the Big Picture for Big Impact July 12, 1:00pm-2:00pm eastern, hosted by Roger Craver and Ryan Glushkoff What if every effort you contribute […]

Learn More July 7, 2011

Do I Have Your Attention?

In a recent post, marketing maven Seth Godin makes this observation: “Attention is a bit like real estate, in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.” Of course he’s not the only commentator to stress the point that ‘attention’ is the scarcest and most […]

Learn More July 6, 2011

Email Response Metrics

Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors. Compared to a year earlier, H-H sees open rates declining from 26% to 17%, while […]

Learn More July 5, 2011

A Multi-Channel Renewal Strategy

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters. And just to show that his […]

Learn More July 1, 2011

Older And Crankier

As you could tell from his article yesterday, Roger’s getting a bit older and crankier. So he’s inspired today’s post from his much younger colleague, which is all about how marketers should communicate — or not communicate — with and about older people. And as we all know, most nonprofit donations come from older people. […]

Learn More June 30, 2011