Award Winning Blog - Agitator

WWF Gets It Right, Almost

Jeff Brooks at Future Fundraising Now can be pretty scathing when he blogs about nonprofit ads that don’t work. Here’s his latest diatribe, where he notes that World Wildlife Fund UK is a frequent ‘bad ad’ culprit. But redemption might be possible. As reported on MediaPost, here’s an ad from WWF that I think is […]

Learn More August 19, 2011

Three Things Donors Want

I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’ stuff aimed at motivating his tribe to bigger, better things. Although I certainly don’t object to the latter, especially when he’s advising how to overcome the bureaucratic constraints that afflict organizations. Here’s a recent post — Three things […]

Learn More August 18, 2011

Integration: Fundraising’s Elusive Grail

Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth a careful read. Using online survey data from 123 nonprofits, backed by 15 in-depth interviews, the Survey explores key success factors for organizations of all types and sizes that are already engaged in integrated, multi-channel marketing. The Study employs an interesting […]

Learn More August 17, 2011

Dig Yourself A Hole

Here’s some elegantly simply advice from biz guru Seth Godin. It’s quite succinct, so I’ll reproduce in full … Dig yourself a hole Make big promises. Burn your boats. Set yourself up in a place where you have few options and the stakes are high. Focused energy and serious intent will push you to do […]

Learn More August 16, 2011

Nielsen On Mobile Site Usability

Most web folks regard Jakob Nielsen as the guru of website usability and human-computer interaction. As reported by Melinda Krueger on ClickZ Marketing News, here’s the first item I’ve seen regarding his insights on the usability of mobile sites. I wish it were more thorough, but it’s a start. Some of Nielsen’s thoughts … Mobile […]

Learn More August 15, 2011

Feeding America’s Online Video Campaign

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The organization has created a high quality video platform that food banks around the country can easily customize and add to their own websites. The videos themselves are aimed at building awareness about local […]

Learn More August 12, 2011