Award Winning Blog - Agitator

Online Personalization Builds Loyalty

About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half. The same agency behind that strategy, Bluefrog, […]

Learn More April 27, 2011

More Direct Mail Test Results

I love testing! Every marketer/fundraiser should have an addiction to testing built into their genes. Here are some tests reported on SOFII by Willis Turner, senior copywriter at Huntsinger & Jeffer. His examples — all dealing with direct mail acquisition packages — cover … Two-color vs four-color carrier Short vs long letter Mailing labels gift […]

Learn More April 26, 2011

Direct Mail Test Results

The Agitator has been featuring various A/B tests as reported on Which Test Won? So far their tests have all been of the online variety. Here’s their first example of a head-to-head direct mail test … in this case, centered on the offer. The test was conducted by Nebraska’s NPR station, and we have heaps […]

Learn More April 25, 2011

Two Online Campaigns We Like

Our content has been pretty heavy the past few days. This is a bit lighter. Just two campaigns we’ve noticed and like. From Greenpeace, a Facebook campaign, targeting Facebook … Unfriend Coal. Read about it in this article from the Chronicle of Philanthropy. Over 80,000 comments in 24 hours … possibly the Facebook world record. […]

Learn More April 22, 2011

Acquiring New Donors – Plan C

Yesterday, in our ongoing discussion of the acquisition-retention linkage, we presented acquisition Plan B, from one of our readers. In brief, that model says use online and mobile media to capture as many impulse givers as possible … do this over and over … and don’t aspire to renew these folks. It is in the […]

Learn More April 21, 2011

Acquiring New Donors – Plan B

The Agitator has talked a lot in the last week or so about donor retention … and in particular, how to get that crucial second gift. That discussion drew some comments about, in effect, the quality of new donors entering the cultivation pipeline in the first place. So I wrote New Donors … Garbage In, […]

Learn More April 20, 2011