Award Winning Blog - Agitator

Getting Social Media Right

Sarah Spengler at the United Way of Greater Cleveland pointed The Agitator — and now you — to this helpful resource from The Bridgespan Group … Getting Social Media Right: A Short Guide for Nonprofit Organizations. It’s organized around seven “C’s” … Cause — What is my organization’s mission, and can social media help me […]

Learn More November 3, 2010

Digital Political Campaigning

As this report from ClickZ Marketing news indicates, political video ads have surged in this election season, to the point where inventory is scarce — and significantly bid up in price — in hotly contested markets. The article is interesting, but most valuable to Agitator readers might be this link to ClickZ’s free handbook — […]

Learn More November 2, 2010

Should Fundraisers Pray For Religion?

Bear with me on this! Any research I’ve seen that looks into propensity to donate as it might relate to an individual’s religiosity comes to the same conclusion … the more important religion is in the life of an individual, the more likely they are to make charitable gifts. Always see a strong correlation. Perhaps […]

Learn More November 1, 2010

Facebook Is Not For Fundraising

That got your attention, huh?! This headline, given to a speech by a Facebook exec at the recent International Fundraising Congress, has created a minor stir around the fundraising blogging world. Here’s the analysis of blogger and fundraiser Bryan Miller at Giving in a Digital World, who attended the session. He points out that the […]

Learn More October 29, 2010

Spreading Your Ideas

All nonprofits have a need to spread their ideas, their message. And most have attempted by now to accomplish that objective via online viral communications and campaigns. In this recent post, Seth Godin suggests twenty reasons why someone might spread your idea. I’ve picked out several that seem especially pertinent to spreading the word for […]

Learn More October 28, 2010

Addressing Latinos, Or Is It Hispanics?

The Hispanic and Latino population in the United States is now estimated at 47.8 million; that’s 15.5 percent of the nation’s population. In California and Texas today, 37 percent are Latino and Hispanic. Are fundraisers targeting this market yet? How do you fundraise in California and ignore four-in-ten people? Here’s a good article from ClickZ […]

Learn More October 27, 2010