Award Winning Blog - Agitator

Email Trends For 2011

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs. As email’s role changes, savvy […]

Learn More December 15, 2010

Rise Of The Sheconomy

Time magazine recently ran this interesting feature, The Rise of the Sheconomy. It’s about the growing clout of women in the marketplace. Women control more wealth, and more spending decisions, than ever before. Maybe that extends to giving to nonprofits. I say “maybe” because I’m not sure what the most recent giving data says. Our […]

Learn More December 14, 2010

They Never Even Ask!

Last week I urged you to read Network for Good’s excellent study on online giving. In case you haven’t, here’s a passage that might interest you. Noting that those who give to charities’ own websites give more over time than donors who give via ‘portal’ or social networking sites, the study observes: “Charities don’t always […]

Learn More December 13, 2010

Twittering Away

Pew Internet Research has reported some interesting new data on Twitter usage, which triggered this set of commenting articles … worthwhile reading. Bottomline: 8% of online Americans say they’ve used Twitter. But 41% say they ‘hardly ever’ use their account. For more sense of proportion, Twitter’s 15 million users compare to Facebook’s 151 million unique […]

Learn More December 10, 2010

Perceptions Of Gift Giving

The Ketchum agency and insurer Liberty Mutual have done a study on the “culture of giving,” reported here by the Center for Media Research. The study looks broadly at giving — when people give, why, how they like to show their appreciation and so forth. It provides fascinating context for the more specific matter of […]

Learn More December 9, 2010

Superb Online Giving Study

Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. The online giving experience has a significant impact on donor loyalty, […]

Learn More December 8, 2010