Award Winning Blog - Agitator

Nature Or Nurture?

Kristin McCurry of MINDset Direct is one of our favorite co-conspirators. As today’s Guest Agitator, she poses a question all fundraisers have asked in their darkest moments … Does it really matter what we do as fundraisers?! Or is “good donor behavior” simply built into some individuals who we are lucky enough to initially attract […]

Learn More October 4, 2010

Best Fundraising Website

I was asked the other day which I thought was the most compelling fundraising website. My answer — and I respect we all have our idiosyncrasies — is Charity:Water. Why? 1. Very appealing graphically, clean as a whistle, one of the simplest nonprofit homepages (and design throughout) I’ve ever seen. 2. Very compelling use of […]

Learn More October 1, 2010

Who Does Purchase Research Online?

In our Heart of the Donor post earlier this month, we reported on a Russ Reid donor study indicating that online research was the #1 precursor to an individual making a contribution to a new organization. Here’s some new research from the Pew Internet Project that lets us see the Reid data in a larger […]

Learn More September 30, 2010

Fundraising Flat Says Target Analytics

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2nd Quarter of 2010. With essentially flat revenue and donor growth from the first half of 2009 through the first half of 2010, there are still some rays of sunshine in an otherwise pretty dreary fundraising […]

Learn More September 29, 2010

Email Is Top Dog

Every now and then we like to remind readers that email, not social media, is still the “top dog” when it comes to nonprofit communications, especially fundraising. Here are some useful email tips from commercial online marketer Max Kalehoff. Define Goal & Strategy Electrify Your Subject Line Avoid Spammy Language (hopefully not a lot of […]

Learn More September 28, 2010

Nature Conservancy Runs Gauntlet

Regular Agitator readers know about The Agitator Gauntlet — our challenge for fundraisers to present their appeals for the scrutiny of other Agitator readers. The Nature Conservancy has bravely stepped forward to submit two online appeals they have made attempting to recruit current donors into their monthly giving program. In submitting their appeals, Sue Citro […]

Learn More September 27, 2010