Award Winning Blog - Agitator

Heart Of The Donor

Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., where religion appears more important in individual’s life, there’s a greater propensity to give, and to […]

Learn More September 10, 2010

Seth Godin On Loyalty

Some good observations from the marketing guru on loyalty. First, an interesting definition:”Loyalty is what we call it when someone refuses a momentarily better option.” Not too sentimental … at first glance. Then some bad news: “Loyalty isn’t forever. Sometimes, the world changes significantly and even though the loyal partner/customer likes that label, it gets […]

Learn More September 9, 2010

“Warm & Fuzzy” Matters

I thought you might be interested in two new studies of corporate brand reputation. Harris Interactive just released its list of top corporate brand reputations for 2009. [They first ask consumers an open-ended question re companies they’ve heard about and think stand out as having “best” reputations. After compiling all those “nominations” they then ask […]

Learn More September 8, 2010

Richer, Thinner, Smarter, Younger?

For our U.S. readers, the Labor Day holiday weekend has marked the effective end of summer and, vacations over, fundraisers are back on the job. To ease your re-entry, today’s post presents no mental heavy lifting. Just some fun stats. Harris Interactive recently polled Americans on which they would most want to be — richer, […]

Learn More September 7, 2010

Golden Givers

For your sake, I hope your nonprofit has lots of what American Express calls “Golden Givers.” As reported on Marketing Daily, “Golden Givers” are super-affluent women age 45 and under. How does Amex define “super-affluent”? You need to charge at least $7,000 per month on your card for at least 12 months! Is there any […]

Learn More September 3, 2010

Marketing To Changing Demographics

Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. The Ad Age article itself provides good context, but is made even more valuable by some of the resources it links to. For example, it cites a recently published “yellow” paper from AlmaDDB, written by Isaac […]

Learn More September 2, 2010