Award Winning Blog - Agitator

Treat Yourself … Visit SOFII

The “new and improved” SOFII website has been launched. Per the website, “The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.” We think they deserve those bragging rights. The collection consists of three types of content: Exhibits: well-documented examples of fundraising […]

Learn More July 30, 2010

Women On The Web

comScore, a leading collector and analyst of digital/internet data, has just released Women on the Web: How Women Are Shaping the Internet. From the introduction to their 31-page global study: “Everyone from advertisers to content producers to agencies to non-profits to politicians and policy makers can benefit from understanding Web usage through a gender-specific lens. […]

Learn More July 29, 2010

Grist Envy

Before the internet, many cause organizations represented the only trusted source of in-depth information available nationwide on issues that people cared passionately about. If you really wanted to delve into money and politics, you joined Common Cause. Into human rights, you joined Amnesty. Civil liberties, the ACLU. Into the environment, a variety of choices. These […]

Learn More July 28, 2010

Cut Attrition In Half

Want to know how CARE International cut in half the attrition rate of its face-to-face acquired donors? They’ve created an online reporting approach that speaks in a personalized way to individual donors, telling them in specific terms what their (i.e., “Your“) contributions are accomplishing. Wow! Doesn’t that sound like a no-brainer? Well, the concept might […]

Learn More July 27, 2010

Magnets Anyone?

Here’s an article from DirectMarketingIQ extolling the virtues of involvement devices in direct mail appeals. Magnets are a classic. First of all, yes, lots of testing confirms that this stuff generally lifts response (but that’s not an excuse to not test before you commit your own nonprofit to thousands of tchotchkes). The article asserts that […]

Learn More July 26, 2010

Improve Your Online Fundraising

Here’s a great presentation from Convio on improving the fundraising performance of your website. I like it because its recommendations are data-driven … they didn’t spring out the imagination of someone’s creative department. And I like the recommendations because they are specific and produced real results for the client who is the subject of the […]

Learn More July 23, 2010