Award-Winning Blog


Sharing Is Sexy

Here’s a good NY Times article re the challenge of — and tools for — gettng other netizens to pass along your online content. For nonprofit fundraisers and cause advocates, there’s probably no breakthrough news here … we’ve all heard of viral marketing. Still, the piece is effective in presenting the challenge and its huge […]

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Help Direct Google’s $10 Million

Over a year ago, Google launched Project 10^100, issuing a worldwide call for "ideas to change the world." Over 150,000 ideas were submitted, from which Google has synthesized sixteen key themes, such as … Help social entrepreneurs drive change. Make government more transparent. Enhance science and engineering education. Provide quality education to African students. Now […]

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Try Or Die!

Yesterday, with his Scrooge hat on, Tom offered his opinion and advice on how to approach the question of fitting social media (Facebook, Twitter, etc.) into the fundraising mix. Tom justified his parsimonious approach to investing in social media on the grounds that the “fundraising team’s job is to protect and nurture our existing donor […]

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Want To Try Something New?

Yesterday we reported our Agitator survey results on current nonprofit fundraising priorities.  The survey was triggered by our desire to get a sense of how fundraisers planned to fit social media (Facebook etc) into their marketing mix over the next twelve months. We weren’t surprised by the results — major gift fundraising and and direct  […]

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Your Fundraising Priorities

You’ll recall that we’ve raised the issue of where the use of social media fits into the overall fundraising priorities of nonprofits. We’ve now "closed" our online survey asking your opinions on the subject. Here are the responses to our three questions. First we asked about the overall fundraising mix … As a fundraiser in […]

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Turn Right On Usability Lane

Here’s a fairly basic but useful article on designing effective web landing pages, from web consultant Tim Ash writing in eMarketing & Commerce. Covers the waterfront from navigation architecture to fonts. But what I really liked was a link there to another article, Turn Right on Usability Lane, from Website Magazine. This article describes some […]

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