Award Winning Blog - Agitator

Social Media: What Priority For Fundraising?

Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. Here are some additional views. Take a look at them and then give us your opinion in a quick three-question Agitator survey. Kate Kaye, a bit of a skeptic, writing […]

Learn More September 18, 2009

Measuring Social Media Impact

Here’s yet another agency white paper on social marketing … this one, from Serengeti Communications, addresses the challenge of measuring social media impact. Everyone from marketing veteran Seth Godin (see his recent Clout post) to the newest hire on your web team (just walk down the hall), probably egged on by Godin, wants your nonprofit […]

Learn More September 17, 2009

Get “Fluent” Re Social Marketing

Fluent: The Razorfish Social Influence Marketing Report is one of the most provocative pieces of work I’ve seen on marketing via social media. While it’s a business-building white paper, from one of the biggest and most experienced interactive marketing and technology companies in the world, there’s no harm in that. The report is bound to […]

Learn More September 16, 2009

Tapping The Potential Of Missionaries

Last week Seth Godin, as he often does, posed an important ‘what if?’ with huge implications for fundraisers and advocacy campaigners: What if you knew which of your constituents had “clout” in terms of their capacity to spread ideas and help your organization break through the noise and spread the word on your behalf? In […]

Learn More September 15, 2009

Internet And Civic Engagement

OK, summer is over, you’ve had a week to get back into work mode, and so The Agitator is ready to offer some heavy lifting this week. We’ve been saving up some important stuff on social media. First up is a new report from the Pew internet Project, called The Internet & Civic Engagement. As […]

Learn More September 14, 2009

Giving: A Luxury Or A Need?

Yesterday The Agitator asked how donors might be sizing up their financial situation these days, given that some surveys indicate increasing optimism about the economy. Is the glass half-empty, or half-full? Here’s an article from the Washington Post that looks more anecdotally at the current spending attitudes of the top 20% of U.S. households in […]

Learn More September 11, 2009