Award-Winning Blog


Contrasting Web Strategies – Habitat for Humanity

To prepare for some discussions Roger and I will audiotape on social media, online fundraising, and 2010 fundraising strategies, I was browsing through some nonprofit websites. I was struck by the huge differences in web strategy that seemed indicated by the sites I visited. So I decided to write some posts with my observations on […]

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I Hate This Study!

I chose the title of this post carefully … you’ll soon see why. Here’s a study from the Institute of Cognitive Neuroscience at University College London (UCL) which establishes that you and I process negative emotions with greater facility than positive ones. In short, negative information, even when presented subliminally, is better received than positive […]

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Want To Start A Nonprofit? Think Again

That’s the advice from Kristin Ivie, writing in the invaluable blog, Social Citizens. Says Kristin: "I googled ‘how to start a nonprofit’ and got 44 million returns. You people have to stop." By "you people" she is referring in the first instance to her generation of Millennials, but her cautionary advice is relevant to anyone […]

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Humane Society Has Friends

I promised myself that I was going to cut back on posting on social media. Believe me, I’m trying. But yesterday I said that, if I were a fundraiser at a nonprofit,  I’d bump social media higher on my priority list if/when I saw social media sites driving more traffic to my website than search […]

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Sharing Is Sexy

Here’s a good NY Times article re the challenge of — and tools for — gettng other netizens to pass along your online content. For nonprofit fundraisers and cause advocates, there’s probably no breakthrough news here … we’ve all heard of viral marketing. Still, the piece is effective in presenting the challenge and its huge […]

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Help Direct Google’s $10 Million

Over a year ago, Google launched Project 10^100, issuing a worldwide call for "ideas to change the world." Over 150,000 ideas were submitted, from which Google has synthesized sixteen key themes, such as … Help social entrepreneurs drive change. Make government more transparent. Enhance science and engineering education. Provide quality education to African students. Now […]

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