Award Winning Blog - Agitator

Marketing To The Silent Generation

Back in July, Mark Dolliver wrote this terrifically insightful article in Adweek regarding marketing to today’s age 65+ consumer. [Sorry, I’m just catching up to this, thanks to a mention by the Boomer Project.] Dolliver refers to this group as the Silent Generation (born 1925-42), sandwiched between a group whose life-shaping — and well-told story […]

Learn More September 1, 2009

The Medium Isn’t The Message

Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. He’s an expert on optimizing online conversions, but he’s making a larger point with this advice: "Don’t get caught up in the flash of Web 2.0 technologies; work to understand how each works so […]

Learn More August 31, 2009

Social Media Penetration Grows

As reported here by MediaPost, Forrester Research, a leading marketing and media research outfit, has released an extensive study on U.S. usage of social media. At this point, four out of five U.S. online adults report using social media at least once per month. Half participate in sites like Facebook and LinkedIn. Forrester classifies users […]

Learn More August 28, 2009

Old-Style Social Networking

Ah! The heart pines for the good old days, when social networking occurred face to face. Enjoy this commercial. Tom

Learn More August 27, 2009

Best Fundraising Video Contest

Given that The Agitator often encourages fundraisers to experiment with online video, we’re pleased to help bring your attention to this fundraising video competition. It’s sponsored by Resource Alliance, who stages the International Fundraising Congress (IFC). Traditionally the competition has featured direct response TV commercials. This is the first time it is open to online […]

Learn More August 26, 2009

Get Your Netwits Wisdom

Judging from the number of "Out of Office" bouncebacks we’re getting this week, I’m assuming that lots of folks are "at the beach." That means they’re missing Steve MacLaughlin’s (of Blackbaud) Netwits webinars this week. One a day, with these topics … Websites demystified Email demystified Online Fundraising demystified Social Media demystified Online Metrics demystified […]

Learn More August 25, 2009