Award Winning Blog - Agitator

Try Or Die!

Yesterday, with his Scrooge hat on, Tom offered his opinion and advice on how to approach the question of fitting social media (Facebook, Twitter, etc.) into the fundraising mix. Tom justified his parsimonious approach to investing in social media on the grounds that the “fundraising team’s job is to protect and nurture our existing donor […]

Learn More October 2, 2009

Want To Try Something New?

Yesterday we reported our Agitator survey results on current nonprofit fundraising priorities. The survey was triggered by our desire to get a sense of how fundraisers planned to fit social media (Facebook etc) into their marketing mix over the next twelve months. We weren’t surprised by the results — major gift fundraising and and direct […]

Learn More October 1, 2009

Your Fundraising Priorities

You’ll recall that we’ve raised the issue of where the use of social media fits into the overall fundraising priorities of nonprofits. We’ve now "closed" our online survey asking your opinions on the subject. Here are the responses to our three questions. First we asked about the overall fundraising mix … As a fundraiser in […]

Learn More September 30, 2009

Turn Right On Usability Lane

Here’s a fairly basic but useful article on designing effective web landing pages, from web consultant Tim Ash writing in eMarketing & Commerce. Covers the waterfront from navigation architecture to fonts. But what I really liked was a link there to another article, Turn Right on Usability Lane, from Website Magazine. This article describes some […]

Learn More September 29, 2009

Terrific Resource For Web Teams

From Smashing Magazine, here are some excellent "best practices" prepared expressly for nonprofit websites. It’s a great resource for your web development team … even if that team is just you! They also offer their "20 examples of great nonprofit sites" (all hotlinked), indicating what they like about each: Greenpeace USA Kiva NYC Coalition Against […]

Learn More September 28, 2009

32 Email Marketing Tests

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. Any dissenters? If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more. How many of their […]

Learn More September 25, 2009