Award Winning Blog - Agitator

Contrasting Web Strategies – Greenpeace

Last week I "reviewed" the websites of Habitat for Humanity and Charity: Water. Just to remind you, I’m looking especially at online fundraising appeals, use of online video, and use of social media. Originally I selected Habitat as emblematic of a well-known brand that appealed largely to a mainstream, middle-aged and older adult constituency … […]

Learn More October 19, 2009

Funeral Postponed

Even as an increasing number of fundraising pundits pen Direct Mail’s obituary, a piece in Inside Direct Mail indicates the funeral is premature. Editor-in-Chief Ethan Boldt notes that “While many other sectors have cut down on their mail volume, fundraising has stuck with its direct mail workhorse, even while most fundraisers also have bumped up […]

Learn More October 16, 2009

Try This Creative Resource

Direct mail maven Denny Hatch recently wrote "They Forgot the Importance of ‘YOU’", a column in which he took the Obamas to task for their losing performances in trying to sell Chicago to the International Olympic Committee. Whatever you think of his analysis, Denny reminds us of two key points to keep in mind when […]

Learn More October 15, 2009

Contrasting Web Strategies – Charity:Water

On Monday, I "reviewed" aspects of the Habitat for Humanity website. I was looking mainly at three things: online fundraising appeals, use of online video, and use of social media. In these areas, I don’t regard Habitat as a pacesetter. That said, they might have precisely the right web approach for their constituency. Today, I’m […]

Learn More October 14, 2009

Boomers Not Keen On Social Media?

For some time I’ve subscribed to Jumpin Jack Flash, the e-newsletter of the Boomer Project, watching for insights on marketing to what we assume to be the next treasure trove of donors. Here is their take on Boomers and social media: "Let’s agree social networking is simply not as widely accepted among Boomers and older […]

Learn More October 13, 2009

Contrasting Web Strategies – Habitat for Humanity

To prepare for some discussions Roger and I will audiotape on social media, online fundraising, and 2010 fundraising strategies, I was browsing through some nonprofit websites. I was struck by the huge differences in web strategy that seemed indicated by the sites I visited. So I decided to write some posts with my observations on […]

Learn More October 12, 2009