Award-Winning Blog


Humane Society Has Friends

I promised myself that I was going to cut back on posting on social media. Believe me, I’m trying. But yesterday I said that, if I were a fundraiser at a nonprofit,  I’d bump social media higher on my priority list if/when I saw social media sites driving more traffic to my website than search […]

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Sharing Is Sexy

Here’s a good NY Times article re the challenge of — and tools for — gettng other netizens to pass along your online content. For nonprofit fundraisers and cause advocates, there’s probably no breakthrough news here … we’ve all heard of viral marketing. Still, the piece is effective in presenting the challenge and its huge […]

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Help Direct Google’s $10 Million

Over a year ago, Google launched Project 10^100, issuing a worldwide call for "ideas to change the world." Over 150,000 ideas were submitted, from which Google has synthesized sixteen key themes, such as … Help social entrepreneurs drive change. Make government more transparent. Enhance science and engineering education. Provide quality education to African students. Now […]

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Try Or Die!

Yesterday, with his Scrooge hat on, Tom offered his opinion and advice on how to approach the question of fitting social media (Facebook, Twitter, etc.) into the fundraising mix. Tom justified his parsimonious approach to investing in social media on the grounds that the “fundraising team’s job is to protect and nurture our existing donor […]

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Want To Try Something New?

Yesterday we reported our Agitator survey results on current nonprofit fundraising priorities.  The survey was triggered by our desire to get a sense of how fundraisers planned to fit social media (Facebook etc) into their marketing mix over the next twelve months. We weren’t surprised by the results — major gift fundraising and and direct  […]

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Your Fundraising Priorities

You’ll recall that we’ve raised the issue of where the use of social media fits into the overall fundraising priorities of nonprofits. We’ve now "closed" our online survey asking your opinions on the subject. Here are the responses to our three questions. First we asked about the overall fundraising mix … As a fundraiser in […]

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