Award Winning Blog - Agitator

Weekend Quiz #3

This weekend's quiz comes courtesy of Guy Kawasaki, the original marketing maven and brand evangelist behind Apple's Mac. Guy talks amusingly about the Ten Things to Learn This School Year for those wanting to have a successful career. Even if you're already in the post-graduate “real world,” his (actually twelve) lessons are pertinent. For folks […]

Learn More August 26, 2006

PBS Online – They Giveth & They Taketh Away

PBS Online has announced that, starting October 1, it is making additional inventory available for online advertising. For all of you direct marketers who successfully rent the mailing lists of public TV stations, this should be good news. For here is another way to get at the more highly-educated, well-off and engaged Influentials who typify […]

Learn More August 25, 2006

Epsilon Gets Creative

When I think of Epsilon, I think of excellence in direct mail planning, segmentation and analysis. Now maybe I should add creative too. Epsilon has just purchased a design/creative firm called Big Designs. BD has a raft of impressive clients including AOL/Time Warner, NY Times, cable nets like USA and Arts & Entertainment, and consumer […]

Learn More August 24, 2006

Bazooka and Neutrogena Have Clues for You

B.L. Ochman's blog points us to an instructive promotional contest sponsored by Bazooka, the bubble gum folks, on YouTube. Bazooka is encourging kids to submit their own dance video routines to accompany a 50's song called “Choo'n Gum.” Now what could this possibly mean to you, Ms. Cause or Charity Marketer?! Her point: Social media […]

Learn More August 23, 2006

British Philanthropy Up

The Financial Times offers a report on philanthropy in the U.K. Interesting takeaways: Observors see shift from inherited wealth donors to self-made donors; These donors, similar to their U.S. counterparts, are eager to apply business principles to their giving, expecting demonstrable return on their charitable investments; And they give to produce significant results, not to […]

Learn More August 22, 2006

Rescuing “Unsubscribers”

Non-profits are trying their best these days to build up their in-house email lists. And doing so in an online culture that is quite sensitive to unwanted email and to avoiding spamming. Consequently, online marketing managers, for the most part, have bent over backwards to facilitate “no questions asked” unsubscribing by their donors, activists, petition […]

Learn More August 21, 2006