Award Winning Blog - Agitator

Epsilon Gets Creative

When I think of Epsilon, I think of excellence in direct mail planning, segmentation and analysis. Now maybe I should add creative too. Epsilon has just purchased a design/creative firm called Big Designs. BD has a raft of impressive clients including AOL/Time Warner, NY Times, cable nets like USA and Arts & Entertainment, and consumer […]

Learn More August 24, 2006

Bazooka and Neutrogena Have Clues for You

B.L. Ochman's blog points us to an instructive promotional contest sponsored by Bazooka, the bubble gum folks, on YouTube. Bazooka is encourging kids to submit their own dance video routines to accompany a 50's song called “Choo'n Gum.” Now what could this possibly mean to you, Ms. Cause or Charity Marketer?! Her point: Social media […]

Learn More August 23, 2006

British Philanthropy Up

The Financial Times offers a report on philanthropy in the U.K. Interesting takeaways: Observors see shift from inherited wealth donors to self-made donors; These donors, similar to their U.S. counterparts, are eager to apply business principles to their giving, expecting demonstrable return on their charitable investments; And they give to produce significant results, not to […]

Learn More August 22, 2006

Rescuing “Unsubscribers”

Non-profits are trying their best these days to build up their in-house email lists. And doing so in an online culture that is quite sensitive to unwanted email and to avoiding spamming. Consequently, online marketing managers, for the most part, have bent over backwards to facilitate “no questions asked” unsubscribing by their donors, activists, petition […]

Learn More August 21, 2006

Weekend Quiz #2

As reported in the New York Times, the Census Bureau has released new data detailing the accelerating growth of immigrants living in America. These changing demographics — the number of immigrants living in American households rose 16% over the last five years — will undoubtedly affect politics and cause advocacy before long. There are already […]

Learn More August 19, 2006

What Clout Do Bloggers Really Have?

“Why Bloggers Can't Win the White House” headlines Ad Age. With the “netroots” taking credit for derailing, at least for phase one, Joe Lieberman's re-election bid, there's plenty of bravado these days amongst liberal bloggers. But this article throws some cold water on the netroots celebration. Essentially two points of view. From Michael Bassik (from […]

Learn More August 18, 2006