Award Winning Blog - Agitator

Is Preaching to Your Choir Turning Off Everyone–Including the Choir?

“We should all be less prejudiced.” Does this statement and point of view sit well with you? Maybe it matches your beliefs. Maybe you think it’s so obviously correct that it’s like saying water is wet; it’s almost factual and certainly unobjectionable. What about this sentiment? “You are free to choose to value non-prejudice. “ […]

Learn More July 9, 2021

When a Color Test Isn’t a Waste of Time

The brown kraft envelope versus the white one. I’ll never forget when I was indirectly involved with this test, in part because I had to google ‘brown kraft’ having no clue what the hell color or shape that might take. The other reason is it struck me as incredibly random. Why this test? If it […]

Learn More July 7, 2021

“A Day of Rage”

Whether you’re marking July 4th, our Independence Day here in the U.S., or starting your day elsewhere on the planet, I can think of no more important way to spend 40 minutes than watching–then sharing — the remarkable video below. The video is the product of a six month investigation by The New York Times. […]

Learn More July 4, 2021

A Victory for Donor Privacy

The U.S. Supreme Court yesterday sided with charities fighting a California law requiring nonprofits to provide a list of their larger donors to the state. In a 6-3 vote the court said the California law subjected donors to potential harassment and intimidation, chilling their 1st Amendment right of freedom of association. This decision —Americans for […]

Learn More July 2, 2021

Is Your Testing Divorced from Reality?

“If only we could get more people to give and do so more regularly.” ” Let’s devise a test. ” The HiPPO { Highest Paid Person’s Opinion; the one usually in charge) in the room says, “More people will give if we change the landing page to have more/less…text/pictures/fields.” “Great, we’ll do that test”, says […]

Learn More June 30, 2021

We Re-did the DonorVoice Website. Why Should You Care?

You shouldn’t…unless you’re interested in understanding why people give and using the insight to make your fundraising better. There is a case study here. You shouldn’t…unless you’re interested in using behavioral science to get beyond one size fits all fundraising. There is a case study here. You shouldn’t…unless you’re considering changing your own website and […]

Learn More June 28, 2021