Award Winning Blog - Agitator

More Donors Down The Drain

In what it spun as good news, the Association of Fundraising Professionals, in the latest report of its Fundraising Effectiveness Project, has released findings indicating that nonprofits lost fewer donors in 2010 than in 2009. Yeah, I guess that’s good news. But here’s the bottomline, as AFP reports it: For every $5.35 that organizations gained […]

Learn More September 2, 2011

Sorry, Hard Work Required

As The Agitator bangs away on improving donor retention, we’re mindful that success requires a key ingredient … hard work. We all know how to chuck out (more kindly, ‘dis-invest’ in) our most marginal donors, and we know how (or at least we have a plan) to cultivate those with demonstrated high value. The more […]

Learn More September 1, 2011

Do Your Donors Want To Relate?

The truth is … many do, some don’t. And of course the trick to optimizing your fundraising is knowing who does and who doesn’t. While The Agitator preaches retention, retention, retention — i.e., building durable relationships — we also note that you shouldn’t (and can’t afford to) simply throw money against all your existing donors […]

Learn More August 31, 2011

Be Memorable

One of The Agitator’s Aussie readers, Jane Coombs, sends this auto-reply message she received from Global Corporate Challenge. Thanks Jane! From: noreply [mailto:noreply@gettheworldmoving.com] Sent: Saturday, 27 August 2011 6:17 PM To: Coombs, Jane Subject: Automatic reply: GCC 2011 Milestone Thanks so much for your email. The only problem is that you’ve emailed noreply@gettheworldmoving.com which is […]

Learn More August 30, 2011

Political Digital

Here’s a good rundown of how the political candidates are using online video and social media — ad targeting on Facebook, Pawlenty breakthrough video treatments, budget allocations, and more. Also some cause examples — from Hunger Action Month to volunteerism to gay marriage foes. ClickZ’ Politics & Advocacy is a good news feed if you […]

Learn More August 29, 2011

Social Media Stats

To end your week, here’s a snappy video presentation of internet, web, social media stats. Add that to the latest online video usage numbers from Comscore … the average US internet user viewed 18.5 hours of online video in July. And, as usual, we ask … were any of those videos yours? Tom

Learn More August 26, 2011