Award Winning Blog - Agitator

Do I Have Your Attention?

In a recent post, marketing maven Seth Godin makes this observation: “Attention is a bit like real estate, in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.” Of course he’s not the only commentator to stress the point that ‘attention’ is the scarcest and most […]

Learn More July 6, 2011

Email Response Metrics

Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors. Compared to a year earlier, H-H sees open rates declining from 26% to 17%, while […]

Learn More July 5, 2011

A Multi-Channel Renewal Strategy

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters. And just to show that his […]

Learn More July 1, 2011

Older And Crankier

As you could tell from his article yesterday, Roger’s getting a bit older and crankier. So he’s inspired today’s post from his much younger colleague, which is all about how marketers should communicate — or not communicate — with and about older people. And as we all know, most nonprofit donations come from older people. […]

Learn More June 30, 2011

What Are You & Your Consultants Afraid Of

Monday and Tuesday we invited Agitator readers to sign up for a free survey and project on donor retention. An inquisitive but tiny handful of pioneers have done so. Folks who care enough about the future of fundraising to jump in. Here’s the list after two days. Hooraay!!! The Humane Society of the United States […]

Learn More June 29, 2011

Today You Get The Benefit Of The Doubt

In yesterday’s post, we offered Agitator readers the opportunity to participate, at our expense, in a project we’ve designed to crack the nut on donor retention … to ‘prove out’ a strategy for curbing donor defection. Roger and I think this is hugely important. Because from previous reader surveys and the hard data trend reports […]

Learn More June 28, 2011