Award Winning Blog - Agitator

Peace Of Mind

A few weeks back, Seth Godin wrote a post called Selling the benefits of charity. To tell you the truth, I didn’t get it. His conclusion … The scalable unique selling proposition is that being part of the community is worth more than it costs. Huh?! I just re-read it, hoping I might be smarter […]

Learn More August 25, 2011

Reactivating ‘Inactives’

It’s fascinating to watch how commercial marketers deal with the same problems nonprofit marketers face. Here’s a post from Email Insider dealing with what to do about inactive, or non-responding, email subscribers. The author makes four points: 1. No matter how your company defines inactives, the problem typically is huge. He says commercial marketers typically […]

Learn More August 24, 2011

Niche Crowdfunding

The Wall Street Journal just published this piece on ‘niche crowdfunding’. Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support. I have no problem with the do good/do well principle. And I like the direct, one-to-one connection sites like […]

Learn More August 23, 2011

Never Assume

I was struck by the following comment by Pamela Barden in her recent Fundraising Success article, Not to Be Rude … but What’s in It for Me? She writes: “Too often, we assume that the potential donor knows what we’re talking about. Take for example the current famine in the Horn of Africa. It’s massive. […]

Learn More August 22, 2011

WWF Gets It Right, Almost

Jeff Brooks at Future Fundraising Now can be pretty scathing when he blogs about nonprofit ads that don’t work. Here’s his latest diatribe, where he notes that World Wildlife Fund UK is a frequent ‘bad ad’ culprit. But redemption might be possible. As reported on MediaPost, here’s an ad from WWF that I think is […]

Learn More August 19, 2011

Three Things Donors Want

I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’ stuff aimed at motivating his tribe to bigger, better things. Although I certainly don’t object to the latter, especially when he’s advising how to overcome the bureaucratic constraints that afflict organizations. Here’s a recent post — Three things […]

Learn More August 18, 2011